Before the funding.
Before the press.
Before it costs you.

Strategic narrative work that happens upstream of everything else.

Most B2B tech companies reach Series A with a product story and not much else. The narrative that got you funded starts to fray once there are journalists asking questions, enterprise buyers doing diligence, and investors who want to understand category leadership.

Strathcona works at that inflection point — after product-market fit, before the communications function exists to do this work.

The focus is getting the core narrative right: who you are, why it matters, and how that translates across the channels that drive growth.